ITLA'A
Cell

Media Monitoring & Reporting

Functions

The ITLA'A Cell, a dedicated Media Monitoring & Reporting Cell, is responsible for meticulously monitoring print, electronic, and social media platforms to extract all possible instances of news items related to Khyber Pakhtunkhwa and other matters of national importance. The Cell diligently tracks news coverage across various media channels to ensure comprehensive coverage. In addition to monitoring, the Cell also conducts media perception analysis to gauge the public's sentiments and opinions on relevant issues. By employing sentiment analytics, the Cell gains valuable insights into public sentiment and sentiment trends, allowing for a deeper understanding of the media landscape and public perception. This comprehensive approach to media monitoring and analysis enables informed decision-making and effective communication strategies for the benefit of the organization and the public at large.

Media Monitoring

Reporting News

Perception Analysis

Feedback

20000
TV Reports
30000
Newspapers Report
22000
Social Media Reports
65
Live coverage